Industry problems
Chanadordje holds that the environmental facility construction of franchised shops in China¡¯s automobile industry has the following problems:
¢ñ. Competition in the automobile industry is increasingly fierce. Fight for market is dependent on the advantages of terminal network to some extent. As the core manifestation of network construction, the construction of franchised shops is a place of strategic importance for brand competition. Currently, the environmental facility construction planning of many franchised shops falls short of brand differentiation thought, fuses too few brand elements and has poor brand expressiveness.
¢ò. The executing speed is slow and corrections are carried out continuously after execution, which wastes resources and also delays the progress. The grade classification of franchised shop construction is irrational with too many or too few grades. The planned image of franchised shops is not executed according to standards, the execution efficiency is low and the progress is slow. Systematic management flow for shop construction is absent and each management node is not made detailed. Dealers lack experience in environmental facility construction of franchised shops and do not have clear concept on site selection of shops, foundation construction, architectural design, signage manufacturing, construction schedule and later maintenance. Moreover, many dealers have inadequate cognition to the uniform degree of network shops and they do not construct shops according to requirements so as to delay time and market.
¢ó. Lacking professional design, management and technical talents and the consciousness and executive force of employees are insufficient; the franchised shops which have been constructed do not maintain facilities and equipments, which makes their image rundown; logos and nameplates of environmental facility construction are easily damaged, which can not be repaired timely after being damaged, so there is no quality guarantee.
Integration creates value